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Regulatory shifts redefine India's influencer marketing landscape …
Dec 11, 2024 · The influencer marketing industry in India has undergone significant transformations in 2024, with new regulations redefining ethical practices and advertising norms.
Pushpa 2: Collabs in full bloom as 20+ brands line up for Allu …
Nov 28, 2024 · As anticipation reaches a fever pitch for Pushpa 2: The Rule release on December 5, 2024, the film has already broken a few records off the screen. Partnering with over 20 leading brands, Pushpa 2 ...
Raghav Bahl turns 62: A media visionary & a disruptor
Jan 3, 2025 · As Raghav Bahl, who celebrated his birthday on January 2, turns 62, the media industry takes a moment to acknowledge the legacy of a man who has shaped and reshaped the contours of Indian journalism.
Cinema AdEx rose 8% in 2024, falls short of predictions
Jan 3, 2025 · While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in big releases
Shreyas Media secures exclusive advertising rights for Maha …
Dec 17, 2024 · In a landmark achievement, Shreyas Media, a division of Aadhyasree Infotainment, has been appointed the exclusive advertising agency for the Maha Kumbh Mela 2025.
Print rides on premiumisation & political ads in 2024
Dec 20, 2024 · 2024 was another difficult year for print but the industry continued to stay resilient with innovative ads of premium brands appearing on the front pages.
A tribute to an extraordinary leader, Ashish Bhasin, on his 60th ...
Dec 17, 2024 · Yesudas S Pillai, Founder Y&A Transformation and Strategic Advisor Channel Factory, on Ashish Bhasin’s leadership, his people skills and philosophy
HUL named ‘Brand of the Year’ at ICMA 2024
Dec 18, 2024 · ABOUT E4M. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.
DD channels’ viewership drops by 67 million from 2022 to 2024
Jan 3, 2025 · DD channels’ viewership drops by 67 million from 2022 to 2024 The number of viewers for Doordarshan dropped to 656.4 million viewers in 2024 from 724 million in 2022, as per a Parliamentary ...