Salutations!,” the actor Samuel L. Jackson dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show.

Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at Drake, to cap the Super Bowl halftime show in New Orleans, the first to be headlined by a solo rapper.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)