This quarter, the company acquired Bitcoin cryptocurrency in a business-to-business transaction which marks the beginning of a larger strategy of integrating LEEF Brands into the Bitcoin Ecosystem.

CNN promises to transform news advertising with innovative strategies that enhance brand engagement while ensuring safety and ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Consumers Rank Nearly 200 Taylor Swift Tracks, Revealing the Commercial Truth Behind Her Last 10 Albums and the True Value of ...

In the vast ocean of branding and marketing strategies, there emerges a deceptively simple contender that has stood the test ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Style icon and travel expert Tan France shares some much-needed packing tips to help you organize efficiently and strategically for your next vacation.

“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.

The late DJ's father, Klas Bergling, opened up about his enduring impact in an interview on SiriusXM’s "Avicii Radio." ...

Davido, is reshaping the landscape of celebrity endorsement by becoming an integral part of the brand's strategy, with a focus on long-term ...

Pandora just posted its fifth consecutive quarter of double-digit growth. It is transforming from charm bracelets to a full jewelry brand at accessible luxury prices.