This is where, of course, Adobe’s new Firefly service, announced today in Las Vegas will benefit Coca-Cola’s need for ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Antitrust authorities in India have conducted raids at the offices of multiple international advertising agencies on ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...