Target was sued on Thursday by the state of Florida for allegedly concealing the risks of diversity and social initiatives that led to a customer backlash and wiped billions of dollars from the retailer's market value.
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Before it scaled back its DEI efforts last month, Target was long considered a corporate advocate for the rights of Black and LGBTQ+ people. The retailer's decision in 2023 to roll out LGBTQ+ merchandise in honor of Pride month outraged some shoppers and sparked confrontations in some stores.
Florida's new attorney general filed a federal court lawsuit against Target on Thursday, claiming the discount store chain “misled investors” by promoting diversity, equity and inclusion initiatives that prompted a backlash and hurt sales,
Florida Attorney General James Uthmeier announced a class-action lawsuit against Target Corp. over a 2023 LGBTQ Pride campaign.
The lawsuit claims the retailer’s LGBTQ PRIDE campaign hurt the state’s retirement fund, which owns Target stock.
The lawsuit claims the retailer’s LGBTQ PRIDE campaign hurt the state’s retirement fund, which owns Target stock.
Florida’s new attorney general has filed a federal court lawsuit against Target, claiming the discount store chain “misled investors” by promoting diversity, equity and inclusion initiatives. that prompted a backlash that ultimately cost shareholders.
"Corporations that push radical leftist ideology at the expense of financial returns jeopardize the retirement security of Florida's first responders and teachers," Uthmeier said