EssenceMediacom chief strategy officer Sophie Price and national head of planning Jack Graham then took the stage telling the ...

I write about branding, trends, creativity and disruptive businesses. Using photos and images in marketing to connect and engage with potential customers has been around a long time. Every ...

As the father of exploratory data analysis John Tukey once said, "The greatest value of a picture is when it forces us to notice what we never expected to see." That quote rings true in many aspects ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

“Mobile is an important part of every campaign,” said Doug Neil, senior vice president of digital marketing at Universal Pictures ... goals of using mobile advertising in the entertainment ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

said Ben Blatt, manager of digital marketing at Universal Pictures, Universal City ... There will be mobile advertising to promote the app directly and as we get closer to release there will also be a ...

Introduction In today’s tough market, businesses want new ways to win, preserve and attract customers. One highly successful ...

Horse racing can learn from Olympic equestrian sports about marketing strategies for succeeding in a complex and crowded ...

Yale SOM’s Deborah Small and her co-authors examine how people judge the ethical acceptability of ads for charities, and find ...

programmatic advertising, paid social media, SEO, SEM, video, OTT, digital radio, targeted email marketing and more. Gambit’s promotion team used social media to post pictures of the Miller Lite ...

Imagine your car playing you an ad based on your destination, vehicle information—and listening to your conversation to ...